ECommerce is a great sphere able to surprise you with unexpected audiences and their same unexpected preferences. If you have an eCommerce business, a foreign customer willing to purchase in their local currency is not a surprising thing for you. That’s why currency conversion apps are a must not only for those who sell globally, but also for businesses marked with good customer service.
You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?
Language redirection includes changing website language versions for a viewer for convenience. In other words, after the website has been translated, you need to specify in what cases and based on what logic the language version of the website will appear before the viewer. For it, redirection is needed.
According to our research, 54% of merchants consider building customer loyalty to be the most challenging task during the BFCM period. With this regard we’ve cooperated with our partners to find out the receipt of trustful and long-term relationships with customers. A simple question has been brought up: How to build customer loyalty during and after BFCM sales? We hope their answers and offers will help you reach success and extend your business beyond the Black Friday and Cyber Monday 2022.
Accept it or not, but artificial intelligence takes more and more place in our life. Translation is one of the spheres where you can’t imagine your life without AI technology. The dictionaries in their original paper form are losing their popularity and get replaced with online or machine translation softwares. And it’s for the best! At least for those who don’t want to dive deep into language but need instant translation without much effort and at no or low cost.
The pop-up technique can increase brand awareness by introducing the brand to people who might be ignoring the ads. It can quickly lead potential customers to the interaction and purchase stages by providing discounts and special offers only for a short period of time.
One of the most important areas you should pay special attention to is SEO. Multiple versions of the same page may be interpreted as a violation by search engines. However, there are three main ways to avoid such an unpleasant situation.
Multilingual websites are a great way for eCommerce businesses to expand new borders, attract foreign audiences and boost sales. But to create a comprehensive navigation through the website for every single visitor, you will need to work really hard. However, a good localization tool and a few useful tips collected from world-known brands will help you achieve success with minimum efforts from your side. Let’s slow down here to figure out what you really need to create a multilingual website.
Any successful business gives special heed to website design as the primary means to reach its target audience. But what if the target audience is different? How to design your website if your business is aimed at multiple countries' coverage?
There are multiple reasons to translate your Shopify store into multiple languages. However, when you think about the translation process, you imagine long, wearisome work requiring hours to be completed. And then you start asking yourself: “Is this really worth it?” “Does my business really need to be multilingual?”