When you think about website translation, the first thing you imagine is the translated text. And it’s truly the most important part of any multilingual website - foreign shoppers should fully understand what you’re selling, the terms of the service you provide and the benefits of the offer shoppers will gain. However, the thing that should be paid equal attention to is localization and personification of your website content. And here media translation plays a crucial role. Why?
There are multiple reasons to translate your Shopify store into multiple languages. However, when you think about the translation process, you imagine long, wearisome work requiring hours to be completed. And then you start asking yourself: “Is this really worth it?” “Does my business really need to be multilingual?”
When looking at translation methods offered by LangShop, our clients may wonder what the pro translation is: it’s definitely neither an agency (human) translation, nor automatic translation.
When it comes to business, we all want to be associated with high-quality service and products. So when you decide to expand your business to foreign markets, you need a good translation tool, able not only to translate your website content, but locolize and internationalize it. And this is exactly where LangShop, the best translation plugin on Shopify platform, gets into play.
Perhaps, the key role in the process of expanding new markets plays a localization strategy. Its effectiveness usually impacts not only foreign markets but also the local one. So you should be very gentle when implementing it into your business.
For the last 5 years, the eCommerce industry has reached unprecedented heights. Only in the last year, the eCommerce sales amounted to $4.9 trillion worldwide. This figure is expected to grow, reaching $7.4 trillion by 2025. Such growth is explained by the tendency of business internationalization and borders expansion. At last, eCommerce is an industry designed to be global.
When thinking about a multilingual store, one imagines it to be fully translated in the chosen languages and localized. However, translation apps have their own restrictions and limitations imposed by Shopify.
At some point, a business reaches the very bar, when it’s necessary to decide whether to stay local or get expanded to the international market. Here Shopify is ready to supply you with everything needed for the growth: opportunities and tools – translation apps.
You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?
Ecommerce business nowadays requires a huge effort and capital investment to consolidate its positions in the market. Merchants have to look for new approaches and opportunities to expand their markets and increase revenue. To remain competitive, clear and distinct communication becomes indispensable. That’s why multilingual content turns out to be a significant part of success.