Perhaps, the key role in the process of expanding new markets plays a localization strategy. Its effectiveness usually impacts not only foreign markets but also the local one. So you should be very gentle when implementing it into your business.
ECommerce is a great sphere able to surprise you with unexpected audiences and their same unexpected preferences. If you have an eCommerce business, a foreign customer willing to purchase in their local currency is not a surprising thing for you. That’s why currency conversion apps are a must not only for those who sell globally, but also for businesses marked with good customer service.
You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?
Being one of the best translation apps on Shopify, LangShop strives to improve user’s experience and produce not only quality translation but help to reach store localization, which is proven to give positive results in international sales. And today, we’re going to figure out what results the LangShop team has managed to achieve by looking a bit back in the year 2022.
The pop-up technique can increase brand awareness by introducing the brand to people who might be ignoring the ads. It can quickly lead potential customers to the interaction and purchase stages by providing discounts and special offers only for a short period of time.
In an attempt to suit every individual business needs, it’s important to offer different packages of service for different prices. It allows businesses to achieve their goals with minimal expenses and maximum profit. Being one of the leaders among translation services for Shopify merchants, LangShop follows the best service practices, including pricing options rendering.
One of the most important areas you should pay special attention to is SEO. Multiple versions of the same page may be interpreted as a violation by search engines. However, there are three main ways to avoid such an unpleasant situation.
Multilingual websites are a great way for eCommerce businesses to expand new borders, attract foreign audiences and boost sales. But to create a comprehensive navigation through the website for every single visitor, you will need to work really hard. However, a good localization tool and a few useful tips collected from world-known brands will help you achieve success with minimum efforts from your side. Let’s slow down here to figure out what you really need to create a multilingual website.
There are multiple reasons to translate your Shopify store into multiple languages. However, when you think about the translation process, you imagine long, wearisome work requiring hours to be completed. And then you start asking yourself: “Is this really worth it?” “Does my business really need to be multilingual?”