Perhaps, the key role in the process of expanding new markets plays a localization strategy. Its effectiveness usually impacts not only foreign markets but also the local one. So you should be very gentle when implementing it into your business.
The 2023 Holiday Season is right around the corner with Black Friday and Cyber Monday (BFCM) being 2 of the biggest events of the entire year – for retailers and shoppers. Even though the pandemic situation has stabilized, there's a clear shift in people's preferences towards online shopping.
It happens that your current language translation app is no longer sufficient – it is limited in the things that another translation app provides. So if this situation sounds familiar to you, this small guide can be helpful. Here, you can find how to migrate translations from the two multilingual apps, Shopify Translate & Adapt and Transcy, to LangShop.
What better way to tap into this growing market than with a seamless language translation experience? That's why we are thrilled to announce that LangShop, our best Shopify translation app, is now available on Magento 2!
ECommerce is a great sphere able to surprise you with unexpected audiences and their same unexpected preferences. If you have an eCommerce business, a foreign customer willing to purchase in their local currency is not a surprising thing for you. That’s why currency conversion apps are a must not only for those who sell globally, but also for businesses marked with good customer service.
You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?
In this blog post, we'll be discussing the top trends that you must know and follow in order to stay competitive in the eCommerce market. From the rise of social commerce to the increasing importance of customer experience, we'll cover the market trends you need to know to stay ahead of the game in 2023. So, let's dive in and discover what the future holds for eCommerce in this digital age.
The pop-up technique can increase brand awareness by introducing the brand to people who might be ignoring the ads. It can quickly lead potential customers to the interaction and purchase stages by providing discounts and special offers only for a short period of time.
Any successful business gives special heed to website design as the primary means to reach its target audience. But what if the target audience is different? How to design your website if your business is aimed at multiple countries' coverage?