One of the most important areas you should pay special attention to is SEO. Multiple versions of the same page may be interpreted as a violation by search engines. However, there are three main ways to avoid such an unpleasant situation.
Multilingual websites are a great way for eCommerce businesses to expand new borders, attract foreign audiences and boost sales. But to create a comprehensive navigation through the website for every single visitor, you will need to work really hard. However, a good localization tool and a few useful tips collected from world-known brands will help you achieve success with minimum efforts from your side. Let’s slow down here to figure out what you really need to create a multilingual website.
When you think about website translation, the first thing you imagine is the translated text. And it’s truly the most important part of any multilingual website - foreign shoppers should fully understand what you’re selling, the terms of the service you provide and the benefits of the offer shoppers will gain. However, the thing that should be paid equal attention to is localization and personification of your website content. And here media translation plays a crucial role. Why?
Any successful business gives special heed to website design as the primary means to reach its target audience. But what if the target audience is different? How to design your website if your business is aimed at multiple countries' coverage?
There are multiple reasons to translate your Shopify store into multiple languages. However, when you think about the translation process, you imagine long, wearisome work requiring hours to be completed. And then you start asking yourself: “Is this really worth it?” “Does my business really need to be multilingual?”