You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?
It’s a struggle that every e-commerce merchant faces – how do you push your customers to add more products to their orders? Given that driving traffic to your store is a challenge in itself, it’s critical to your success that you make the most of every customer once they’re browsing your products. So, how do you squeeze those additional products into your customers’ carts? Luckily, we have found a great solution.
Ecommerce business nowadays requires a huge effort and capital investment to consolidate its positions in the market. Merchants have to look for new approaches and opportunities to expand their markets and increase revenue. To remain competitive, clear and distinct communication becomes indispensable. That’s why multilingual content turns out to be a significant part of success.
An international marketing strategy is essential to running a successful online business. But while expanding your e-business to new markets, you will face different challenges. For example, the creation of the Shopify multicurrency and multi-language checkout is one of them.
Black Friday and Cyber Monday are the prime days for eСommerce as the sales sky-rocket, what’s exciting. But at the same time, it imposes a lot of tension as there are many things to be concerned about before and during this busy season. Marketing campaigns should be planned and your Shopify Store must be fully armed. In terms of sudden traffic increase, Shopify will help you out with their hosting service, but what about the Shopify apps that can help you to make the most out of this once-in-a-year opportunity?
The 2021 Holiday Season is right around the corner with Black Friday and Cyber Monday (BFCM) being 2 of the biggest events of the entire year – for retailers and shoppers. As a result of the pandemic, more people are shopping online than ever before, and not only is this trend is here to stay, it will only continue to grow from here.
Shopify is a commerce platform providing the opportunity to start, grow and manage a business. It supplies merchants all over the world with all the necessary facilities. The wide range of products and services find their customers with Shopify which engages a lot of business tools in one. However, for those aimed at the international market, it can be challenging to customize their website appropriately. Especially when it comes to creating a multi-language website. Different aspects should be taken into consideration including website optimization, content translation, currency customization, and so on.
Creating a successful eCommerce business requires a deep understanding of people’s thoughts and needs. Moreover, the constantly changing world leads to rotating trends online stores should follow to keep up with the times. For merchants to be aware of contemporary trends and strategies for growth Shopify arranged a masterclass Commerce+, where leaders of the industry shared their experience and ideas.
Scientific and technological progress has been contributing a lot to marketing and sales. The e-commerce sphere is at the forefront nowadays providing a chance to thousands of stores to find their customers all over the world. While some websites are focusing on a particular region, others go global and expand their market. Maintaining a multinational website is not a dead easy thing. In spite of English being used as an international language, customers’ loyalty is gained by providing perfect service which means language adjustment. That’s why a multilingual web store is a necessity, not a whim.
Suppose you’ve ever been wondering why catchy and concise announcement bars on Shopify are becoming more prominent. In that case, it is because of their ability to catch the user’s eye the second they visit the site. Undoubtedly, customers’ attention is one of the most important aspects of a successful sales generation strategy. With only 8 seconds to grab the user’s attention, online stores need to be engaging, but more importantly, efficient. An announcement bar is one way to do that.