Creating a successful marketing strategy when entering a new market requires a deep understanding of the local culture, preferences, and behaviors of the target audience. In this post, we’ll try to figure out what are the main components of an international marketing strategy and what steps you should take to achieve success in the international arena.
In this blog post, we'll delve into the main ways to translate a Magento 2 store and help you identify the best option for your business. Whether you're looking to make simple language changes or need more advanced translation features, Magento 2 has you covered.
It can be so that your website is not optimized enough for international SEO. You may have good traffic in your local country, but it doesn’t mean your website performs just as well in other countries. The world of SEO can be overwhelming, especially when you're trying to navigate different markets and cultures. That's why we've put together a comprehensive guide that will walk you through the process of building an international SEO strategy tailored to your business.
AI has already become an essential part of the eCommerce industry. It offers a plethora of opportunities to businesses, from providing personalized recommendations to predicting customer behavior. Here we’ll discuss 5 main ways to use AI in eCommerce.
Today, we will explore how to use these automatic translation apps to translate a website. By doing so, businesses can expand their reach to new markets and connect with customers from around the world in a way that was once impossible. However, it's important to understand the limitations of this technology and how it can be optimized for the best possible results.
One of the features that makes Shopify so versatile is its ability to allow merchants to add custom fields to products, collections, and other entities within their store. It's called "metafields". Here, you can find information on how to translate Shopify metafields for your multi-language store without a need to hire a Shopify expert for it.
It happens that your current language translation app is no longer sufficient – it is limited in the things that another translation app provides. So if this situation sounds familiar to you, this small guide can be helpful. Here, you can find how to migrate translations from the two multilingual apps, Shopify Translate & Adapt and Transcy, to LangShop.
What better way to tap into this growing market than with a seamless language translation experience? That's why we are thrilled to announce that LangShop, our best Shopify translation app, is now available on Magento 2!
ECommerce is a great sphere able to surprise you with unexpected audiences and their same unexpected preferences. If you have an eCommerce business, a foreign customer willing to purchase in their local currency is not a surprising thing for you. That’s why currency conversion apps are a must not only for those who sell globally, but also for businesses marked with good customer service.
You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?