An international social media strategy is a plan that outlines how a business will use social media to connect with customers in different countries and regions. In comparison with the domestic social media strategy, the international one requires cultural differences, language barriers, and varying habits to be taken into account.
Creating a successful marketing strategy when entering a new market requires a deep understanding of the local culture, preferences, and behaviors of the target audience. In this post, we’ll try to figure out what are the main components of an international marketing strategy and what steps you should take to achieve success in the international arena.
It can be so that your website is not optimized enough for international SEO. You may have good traffic in your local country, but it doesn’t mean your website performs just as well in other countries. The world of SEO can be overwhelming, especially when you're trying to navigate different markets and cultures. That's why we've put together a comprehensive guide that will walk you through the process of building an international SEO strategy tailored to your business.
One of the features that makes Shopify so versatile is its ability to allow merchants to add custom fields to products, collections, and other entities within their store. It's called "metafields". Here, you can find information on how to translate Shopify metafields for your multi-language store without a need to hire a Shopify expert for it.
It happens that your current language translation app is no longer sufficient – it is limited in the things that another translation app provides. So if this situation sounds familiar to you, this small guide can be helpful. Here, you can find how to migrate translations from the two multilingual apps, Shopify Translate & Adapt and Transcy, to LangShop.
ECommerce is a great sphere able to surprise you with unexpected audiences and their same unexpected preferences. If you have an eCommerce business, a foreign customer willing to purchase in their local currency is not a surprising thing for you. That’s why currency conversion apps are a must not only for those who sell globally, but also for businesses marked with good customer service.
You have a relatively successful English-speaking website; however, the audience coverage is nowhere near as expansive as it could be. The United States, as well as the majority of European countries, is multinational and multilingual. The Census Bureau’s research states 21.9% of people in the US don’t speak English natively! So, if you have a single language store, you are not targeting 72 million potential customers. The figures are impressive, aren’t they?
Ecommerce business nowadays requires a huge effort and capital investment to consolidate its positions in the market. Merchants have to look for new approaches and opportunities to expand their markets and increase revenue. To remain competitive, clear and distinct communication becomes indispensable. That’s why multilingual content turns out to be a significant part of success.
Language redirection includes changing website language versions for a viewer for convenience. In other words, after the website has been translated, you need to specify in what cases and based on what logic the language version of the website will appear before the viewer. For it, redirection is needed.
According to our research, 54% of merchants consider building customer loyalty to be the most challenging task during the BFCM period. With this regard we’ve cooperated with our partners to find out the receipt of trustful and long-term relationships with customers. A simple question has been brought up: How to build customer loyalty during and after BFCM sales? We hope their answers and offers will help you reach success and extend your business beyond the Black Friday and Cyber Monday 2022.