Perhaps, the key role in the process of expanding new markets plays a localization strategy. Its effectiveness usually impacts not only foreign markets but also the local one. So you should be very gentle when implementing it into your business.
The 2023 Holiday Season is right around the corner with Black Friday and Cyber Monday (BFCM) being 2 of the biggest events of the entire year – for retailers and shoppers. Even though the pandemic situation has stabilized, there's a clear shift in people's preferences towards online shopping.
When it comes to language and currency switchers, one key thing to remember is that they need to be both visible and easy to find. Ultimately, your website visitors should know they can view your site in their preferred language. In this post, we're going to show you how to add and position a switcher in a custom spot using the LangShop language translator app for Shopify.
By translating the URLs themselves, we can not only cater to different language audiences but also create URLs that are clear, concise, and optimized for each language. This additional step in URL optimization can contribute significantly to the overall success of SEO translation efforts.
This practical guide is designed to help you navigate the process of seamlessly adding new languages to your Shopify storefront. We’ve collected the best online store translation practices on Shopify, providing you with clear, actionable steps to enhance your store’s appeal and communicate effectively with customers in their preferred languages.
An international social media strategy is a plan that outlines how a business will use social media to connect with customers in different countries and regions. In comparison with the domestic social media strategy, the international one requires cultural differences, language barriers, and varying habits to be taken into account.
Creating a successful marketing strategy when entering a new market requires a deep understanding of the local culture, preferences, and behaviors of the target audience. In this post, we’ll try to figure out what are the main components of an international marketing strategy and what steps you should take to achieve success in the international arena.
It can be so that your website is not optimized enough for international SEO. You may have good traffic in your local country, but it doesn’t mean your website performs just as well in other countries. The world of SEO can be overwhelming, especially when you're trying to navigate different markets and cultures. That's why we've put together a comprehensive guide that will walk you through the process of building an international SEO strategy tailored to your business.
One of the features that makes Shopify so versatile is its ability to allow merchants to add custom fields to products, collections, and other entities within their store. It's called "metafields". Here, you can find information on how to translate Shopify metafields for your multi-language store without a need to hire a Shopify expert for it.
It happens that your current language translation app is no longer sufficient – it is limited in the things that another translation app provides. So if this situation sounds familiar to you, this small guide can be helpful. Here, you can find how to migrate translations from the two multilingual apps, Shopify Translate & Adapt and Transcy, to LangShop.