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How To Build Customer Loyalty Beyond The Black Friday Cyber Monday 2022

How To Build Customer Loyalty Beyond The Black Friday Cyber Monday 2022

We’ve been waiting for it the whole year and there are only a few days left until Black Friday and Cyber Monday 2022. We know how important these days are for eCommerce businesses - both Black Friday and Cyber Monday are considered to be the most profitable shopping events of the year.

And LangShop is ready to help Shopify merchants to achieve amazing results during the BFCM period. Today we are happy to announce the huge discount of 30% which is applicable to ALL paid plans with promo code BFCM_22.

Starting right after Thanksgiving Day, BFCM give shoppers around the world an opportunity to get prepared for the soon-coming holidays. In fact, both consumers and businesses have their own tasks during the Black November period: consumers should find the most tempting and advantageous offer, while online stores should build a strong Black Friday strategy to increase their customer base. It’s important to remember that businesses shouldn’t focus only on acquiring new shoppers during this favorable period, but also work on retention which leads to growth and prosperity.

According to our research, 54% of merchants consider building customer loyalty to be the most challenging task during the BFCM period. With this regard we’ve cooperated with our partners to find out the receipt of trustful and long-term relationships with customers. A simple question has been brought up: How to build customer loyalty during and after BFCM sales? We hope their answers and offers will help you reach success and extend your business beyond the Black Friday and Cyber Monday 2022.

How to boost sales and build customer loyalty beyond BFCM 2022

UpPromote: Affiliate Marketing

Lily Nguyen

Lily Nguyen

Partnership Lead at UpPromote

An affiliate marketing program is a wonderful word-of-mouth tool that is cost-effective and successfully builds customer loyalty for your business.

“Launching an affiliate marketing campaign for BFCM would be extra valuable during BFCM”

The affiliate marketing program not only assists in promoting and bringing new customers to your store but also builds retention and loyalty with your customers. As a result, launching an affiliate marketing campaign for BFCM would be extra valuable during BFCM.

Solution

UpPromote: Affiliate Marketing is the top recommended affiliate marketing/referral app on Shopify App Store. With this all-in-one solution, you can easily build and manage your affiliate marketing campaign. Use the link to install UpPromote and get 20% OFF for all paid pricing plans. The discount is for new users and automatically applies when you install the app.

Aheadworks

Aarti Patole

Aarti Patole

Digital Marketing Manager at Aheadworks

There are a lot of things that could go wrong during Black Friday. And what can really affect your sales is SEO. If you haven’t optimized your store making it quick, searchable and mobile friendly, it will barely attract customers even with deep discounts. As practice shows, ads providers during BFCM will skyrocket prices, so you will need to rely on organic traffic as well.

“As practice shows, ads providers during BFCM will skyrocket prices, so you will need to rely on organic traffic…”

So if you want to acquire new customers and make them the loyal ones, optimize your store for search engines. It will not only make your store more visible in search results, but also improve your customers' experience. And as SEO is a long-term approach, it will make your store attractive for a long time.

Solution

SEO Audit + Image compression is a Shopify app, which analyzes store’s SEO performance, identifies and fixes critical site issues, increases page load speed, compresses images and many more. 

In honor of Black Friday Cyber Monday 2022, you can subscribe to the SEO Audit + Image compression paid plan with a 25% discount with the coupon code: SEOBLACK25 !

Opinew

Tomasz Sadowski

Tomasz Sadowski

CEO of Opinew

Not only great for increasing your conversion rate, reviews and UGC are also an easy way to engage the conversation with your customers. Whether the review is positive or negative, you will always have the chance to make it up and show you as a brand. Reviews clearly reveal how you act when interacting with customers. 

“Whether the review is positive or negative, you will always have the chance to <...> show you as a brand”

Your future visitors will be reading all about it on your store. Make sure to reply to reviews and offer rewards for customers who leave a review to increase the chances of them coming back to your store.

Solution

Trusted by 10,000 Shopify merchants, Opinew boosts Shopify stores with reviews rich in UGC. Import reviews from Amazon, eBay & Aliexpress, request reviews via Email & SMS, and display UGC with beautiful review widgets to increase your conversions.

For BFCM, Opinew offers 20% off for 3 months (Starter, Growth, Advanced plans) - Use discount code: MEAQZk (valid until 31st December).

Sufio

Maxim G.

Maxim G.

Head of Marketing at Sufio

The world’s most successful companies have a consistent brand and never miss an opportunity to show it.

New businesses often underestimate the power of invoices in brand building, but these documents can serve as an important touchpoint for customers if you design them well, so make sure you use it.

“These documents [invoices] can serve as an important touchpoint for customers if you design them well”

Solution

Sufio is a professional invoicing solution that automatically creates and sends professionally designed invoices for your Shopify store orders. Follow the link to get a 25% discount all November and 60 day free Trial: https://sufio.com/shopify/invoice/?coupon=langshop-60d .

Shark Byte

Kate Starovoytova

Kate Starovoytova

Marketing Specialist at Shark Byte

The key to customer loyalty is great customer service. I believe you know this feeling of gratitude and satisfaction when the company makes all possible to meet your needs. But nothing proves this statement better than statistics:

Fact 1: 89% of shoppers who switched from one company to its competitors did it due to bad customer service. 

Fact 2: 90% of shoppers consider issue resolution to be the most crucial factor of customer service quality.

Fact 3: 68% of shoppers state they had a bad post-purchase experience with online stores, which led them to never return there again.

“If customers don’t reach your support, they’ll express their indignation in reviews or social media”

During such huge shopping events as Black Friday and Cyber Monday, when thousands of orders are processed and any small issue can cause the whole system breakdown, well-arranged customer service, including the post purchase one, is especially important. Be sure if customers don’t reach your support, they’ll express their indignation in reviews or social media.

Solution

HelpCenter is one of the best customer service apps on Shopify app store. It provides users with FAQ builder, Livechat & Chatbot, HelpDesk ticketing and Tabs. Only on Black Friday (Nov 1 thru Nov 28) get a 30% discount for all plans! No coupon code is needed!

But it’s not all we can offer to improve customer service!

Trackr is the app to improve post purchase experience - let customers track their order in real-time and get rid of “Where Is My Order” tickets forever. Subscribe to Trackr annual plan from November 1, 2022, to November 28, 2022, and get 30% OFF the first year! No coupon code is needed!

Avada

Vincent Nguyen

Vincent Nguyen

Marketing & Partnerships Manager at Avada

Firstly, you should sign up early for the BFCM deals, have your campaign started and have your stores optimized, so your store does not fall behind your competitors.

Secondly, you should create a clear guide for your customer & loyal group, on how they can obtain gifts from you in this season, so they are not confused. You can use social media or email to notify your customers.

“You should sign up early for the BFCM deals, have your campaign started and have your stores optimized”

Thirdly, offer a wide range of promotions, such as giveaways, buy one, get one free, rewards for loyalty, and free shipping/returns. Have special offers for your loyal customers, so they feel like they are valued. 

Lastly, convert and capture value from your customers. 

Hope you’ll have a successful sales season! 

Solution

AVADA SEO is #1 store optimizer app that  helps you to optimize your store speed and out ranks your competitors in SEO search. Apply code AVADABFCM and get 30% off for all paid plans.

iSenseLabs

Elena Tsacheva

Elena Tsacheva

Managing Director at iSenseLabs

Building long-lasting relationships with your customers even after Black Friday boils down to being useful for them all year round. Compliance laws are a familiar topic for all merchants and since they directly affect the online store, it’s important to always be up-to-date. With every region and country the laws vary, so a loyal helper, that can guide you through staying compliant, is crucial to have.

“Building long-lasting relationships with your customers even after Black Friday boils down to being useful for them all year round”

Solution

GDPR/CCPA + Cookie Management is a Shopify app that gives the best solutions for dropshipping and print-on-demand (POD) stores. Check the annual plans for up to $45 off from the 25th of October until the 9th of November.

PickyStory

Emily Ainslie

Emily Ainslie

Content Marketing Manager at PickyStory

Offering an excellent buying experience isn’t enough to drive brand loyalty anymore. Customers are demanding personalized e-commerce - an in-store shopping experience brought to life on your website. In fact, 80% of shoppers in a recent survey were more likely to buy from brands offering a customized experience.

“80% of shoppers <...> were more likely to buy from brands offering a customized experience”

Solution

With PickyStory, you can create personalized product deals and offers, displayed throughout your store. By tailoring deals to suit each customer (and the products they are interested in), you are enhancing their experience (building loyalty) and also driving conversions and AOV. 

PickyStory offers an unlimited free trial - don’t pay until your store generates more than $100 in revenue via PickyStory product deals.

Shopney

Murat Kaya

Murat Kaya

Director of Growth Marketing and Partnerships at Shopney

First of all, you should consider BFCM as not only a period to sell more, but also a chance to let your audience experience your brand again in different regards. In order to take customer loyalty beyond BFCM, this approach is the key. Because, loyalty is directly proportional to the quality of the experience you provide.

“Loyalty is directly proportional to the quality of the experience you provide”

There is no universal action that will work for loyalty and success in eCommerce. Yet, it's the impact of the little actions you take on different sides of the game. You need to pay attention to each and every step of your customer's journey. Are you offering a proper mobile shopping experience? Are your prices reasonable? Is it easy to buy your products and checkout? Do you ship them timely? There are many aspects and questions to be considered. If you do them all right, then your customers will eventually stay loyal. Because you make your store the best option when they need a product to buy!

Solution

SHOPNEY - Mobile app builder for Shopify & Shopify Plus which helps merchants to increase mobile conversion rates by offering the best mobile shopping experience and decrease the marketing ad spend by leveraging smart push notifications. >> Apply LANGSHOPxSHOPNEY discount code to unlock your 2-month free trial.

Digismoothie

Tomas Janu

Tomas Janu

Co-Founder of Digismoothie

Adding a complementary product to the order for free might brighten up your customer’s mood and boost their trust in your brand. According to a survey by Harris Interactive, a whopping 90% of shoppers claim that a free gift increases loyalty.

“90% of shoppers claim that a free gift increases loyalty”

Don’t miss out on that opportunity and diversify your promotional offers with a free gift with a purchase. Set a spending limit for the gift to be triggered and choose a small but thoughtful product. Product samples might work well as free gifts added to the order: you’ll not only create excitement but also increase the chances of the customer returning to buy the full-size product if they like the sample.

Solution

Gift Box is a universal free gift solution for Shopify stores. With it, you can create a pop-up that shows the conditions for getting a free gift and set a gift offer visible in the cart. Customers can easily accept or reject the gift, the offer can be combined with various discounts, and the app works well with different types of products including subscription-based ones.

HulkApps

Tarik Bučan

Tarik Bučan

Product Manager at HulkApps

The best time to build trust and loyalty with your customers is immediately after they make a purchase. Quiz your customers, pick their brains, and genuinely be interested in how they feel about a product or service and all the following parts that you provide.

“Quiz your customers, pick their brains, and genuinely be interested in how they feel about a product or service”

Figure out a strategy to gather data, test until you figure out the best possible time to ask for feedback, and - execute. Your buyers will appreciate you more and will help you create a better product.

Solution

One of the apps I manage is Hulk Form Builder, which enables you to easily create post-purchase surveys. There’s a free plan, so feel free to check it out. It’s one of the most popular apps in its category, so you’ll not be disappointed. Also, there’s a 20% BFCM discount from October 15th on the PRO+ annual plan.

Mason

Riya Handique

Riya Handique

Associate Product Marketing Manager at Mason

BFCM is not just a one-time experiment to sell more. Rather it’s an opportunity to grow your business and build meaningful relationships.

“Brands should focus on communicating value to customers to ensure they get the most out of their products”

Brands should focus on communicating value to customers to ensure they get the most out of their products. They need to invest in a technology stack that helps them deliver a seamless experience throughout the customer’s journey, from data-driven merchandising to sales & promos to personalized experiences that are built for shoppers. That’s the secret to building customer loyalty and growing a profitable ecommerce business today.

Solution

ModeMagic is an all-in-one conversion OS that brings Amazon-grade store infra to your DTC storefront. Run high-performing storefronts on auto-pilot with Data-Driven Merchandising, Exciting Sales & Promos, and Personalization that help you uplift your conversions and grow your store. Get 25% OFF on GROW and SCALE plans - use coupon code LANGSHOPMM. Valid for 30 days after app installation.

Webkul

Manika Vats

Manika Vats

Business Development Executive at Webkul

The holiday season is the perfect time to start thinking about how you can build customer loyalty beyond the Black Friday and Cyber Monday sales. Here are some suggestions to get you started:

  1. Get personal: Take the time to get to know your customers and what they’re looking for. Then, go the extra mile to give them what they want.
  2. Make it simple: Make it as simple as possible for customers to do business with you. Simplify your processes and make sure your website is easy to navigate.

“Simplify your processes and make sure your website is easy to navigate”

  1. Show your appreciation: Show your customers that you appreciate their business. Offer loyalty rewards, send thank-you notes, or give them a small gift during the holidays.
  2. Stay in touch: Keep your customers informed about what’s going on with your business. Send them updates, special offers, and invitations to events.
  3. Go above and beyond: Exceed your customers’ expectations whenever possible. This could mean going above and beyond with customer service, providing a unique product or service, or offering a great deal.

By following these tips, you’ll be on your way to building customer loyalty that lasts long after the holiday season ends.

Solution

Mobile App Builder - Mobikul can help the store owner to advance the business structure by exploring m-Commerce. With around 70% purchases made via mobile phone during BFCM 2021, it can increase your sales and earn customer loyalty for your brand. 

From 25 November 2022 onwards, get a flat 10% Off on all Webkul Modules, Connectors, Extensions, and Apps. Use Coupon Code FESTIVAL10 .

Hengam

Nima Moobed

Nima Moobed

Growth and Partnerships at Hengam

With so much additional traffic over Black Friday, giving customers all the information they need to purchase is crucial to securing their trust and convincing them to spend their hard-earned cash with your brand. In a physical store, your stock levels are immediately clear (it’s there, or it isn’t!). 

“With so much additional traffic over Black Friday, giving customers all the information they need to purchase is crucial”

Online, the process is more opaque, and your customers must be actively informed when stock levels are low.

By not making stock levels clear, you risk giving customers false expectations about their ability to purchase — which leads to disappointment or even anger when this isn’t possible.

In a recent study by TechRadar, it was noticed that best-selling products were out of stock in the run-up to Black Friday proper as folks took advantage of the early low prices. 

Make sure no sale is lost during your BFCM campaign with Back-in-stock alerts to build strong loyalty alongside revenue.

Solution

Hengam Back in Stock Alerts: Never lose a sale again when you add a "notify me when available" button on your out-of-stock products. 80%+ open rate and 20% order rate on top stores.

Get 90% off your first month with code "BFCMSTART".

WoolyTech

Ms. Helen Do

Ms. Helen Do

Representative of the Business Development Dept. at WoolyTech

Many online retailers may not know the right way to promote their products and make sales. If you wonder how to make the product stand out when customers search or how to get more traffic, pay attention to optimizing the product feeds.

“Expanding online sales channels like Google Shopping, Facebook, <...> etc. is essential and incredibly important to get more traffic”

Expanding online sales channels like Google Shopping, Bing Shopping, Facebook, Instagram, Pinterest, etc. is essential and incredibly important to get more traffic. To advertise products through sales channels, you need to prepare a product data feed. Having a perfect feed will increase your chances of reaching potential customers and increasing revenue. So it's well worth investing money, time, and effort into optimizing feeds. This may help you boost sales by up to 30%.

Solution

The Multiple Google Shopping Feeds app, developed by Woolytech, can handle all feeds for sale channels, making your working days possible within minutes. Install now to get a big discount. Enter the code LANGSHOP to get a 20% discount for any plan you want in November*.

*The code is valid from 1st to 30nd November 2022.

SoBooster

Jason Dang

Jason Dang

Chief Executive Officer at Sobooster

Establishing a strategy to increase customer loyalty to your brand is essential to the long-term success of your business. It helps you reduce marketing costs and boost your sales significantly, especially during BFCM and Holiday Season. According to our recent data, a 5% increase in loyal customers increases profits by at least 25%.

“If customers see a bad web layout or slow searching <...>, it will be hard to regain their trust”

The thing is, you only have seconds to capture and retain the users' attention. It means that you only have a short amount of time to confirm how amazing you are as a brand! If customers see a bad web layout or slow searching when they open your site, it will be hard to regain their trust. Everything should be perfect before showing it to customers.

Solution

Sobooster Search & Filter Tool, in this case, will quickly respond to their desire and navigate them to buy your product. Sobooster - Search & Filter app helps shoppers quickly filter and search in your store to drive more sales. Use coupon code BFCM30 to get a 30% discount for lifetime subscription.

BSS Commerce

Ms-Marcie

Ms-Marcie

Partnership Manager at BSS Commerce

Please keep in mind that Black Friday is not a normal sale season. People visit your store expecting to find different and outstanding Black Friday deals. So you guys go big and offer customers exclusive discounts that they should not ignore.

“Make it easy for customers by offering discounted bundles, so they can get two or three products for a lower price and increase your average order value”

One of the easiest ways to make a Black Friday and Cyber Monday deal for your customers is to add special discounts directly to your products. Also, you can create bundle sales instead of single discounts. I think this deal will encourage your customers to purchase more and increase your average order value. 

Solution

In this case, B2B/Wholesale Solution is definitely for you on this biggest shopping event of the year. This Shopify wholesale app offers powerful B2B functionalities, quickly set product prices based on the number of products in the order. Also, merchants can completely free to customize how the discount will appear by a specific amount, fixed percentage, or buy-X-get-Y values. Install B2B/Wholesale Solution and use the coupon code: BSS-BFCMLS to get 25% of all plans in November. 

To Conclude

Building customer loyalty can be challenging, however it is the thing that is worth your investment and time. It’s proven that it’s 7x more expensive to acquire a new customer than retain an old one. We hope that the advice of our partners will help you achieve your goals for Black Friday Cyber Monday 2022! 

And don’t forget to translate your store, so more customers throughout the world could reach you and understand your offer! 

Your LangShop team and Partners :)

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