Ekaterina Starovoytova

Copywriter
Shopify Markets: a significant update to help cross-border merchants

Shopify Markets: a significant update to help cross-border merchants

For the last 5 years, the eCommerce industry has reached unprecedented heights. Only in the last year, the eCommerce sales amounted to $4.9 trillion worldwide. This figure is expected to grow, reaching $7.4 trillion by 2025. Such growth is explained by the tendency of business internationalization and borders expansion. At last, eCommerce is an industry designed to be global.
[App Review] Generate more revenue from every store visit with PickyStory

[App Review] Generate more revenue from every store visit with PickyStory

It’s a struggle that every e-commerce merchant faces – how do you push your customers to add more products to their orders? Given that driving traffic to your store is a challenge in itself, it’s critical to your success that you make the most of every customer once they’re browsing your products. So, how do you squeeze those additional products into your customers’ carts? Luckily, we have found a great solution.
Tap Into International Markets by Offering Multicurrency & Multi-language Checkout On Your Shopify Store!

Tap Into International Markets by Offering Multicurrency & Multi-language Checkout On Your Shopify Store!

An international marketing strategy is essential to running a successful online business. But while expanding your e-business to new markets, you will face different challenges. For example, the creation of the Shopify multicurrency and multi-language checkout is one of them.
5 Shopify Apps To Help You Win Black Friday and Cyber Monday

5 Shopify Apps To Help You Win Black Friday and Cyber Monday

Black Friday and Cyber Monday are the prime days for eСommerce as the sales sky-rocket, what’s exciting. But at the same time, it imposes a lot of tension as there are many things to be concerned about before and during this busy season. Marketing campaigns should be planned and your Shopify Store must be fully armed. In terms of sudden traffic increase, Shopify will help you out with their hosting service, but what about the Shopify apps that can help you to make the most out of this once-in-a-year opportunity?
How to translate your Shopify Store: four solutions for multilingual websites

How to translate your Shopify Store: four solutions for multilingual websites

Shopify is a commerce platform providing the opportunity to start, grow and manage a business. It supplies merchants all over the world with all the necessary facilities. The wide range of products and services find their customers with Shopify which engages a lot of business tools in one. However, for those aimed at the international market, it can be challenging to customize their website appropriately. Especially when it comes to creating a multi-language website. Different aspects should be taken into consideration including website optimization, content translation, currency customization, and so on.
Storytelling and TikTok for business: 2022 eCommerce Trends (Commerce+)

Storytelling and TikTok for business: 2022 eCommerce Trends (Commerce+)

Creating a successful eCommerce business requires a deep understanding of people’s thoughts and needs. Moreover, the constantly changing world leads to rotating trends online stores should follow to keep up with the times. For merchants to be aware of contemporary trends and strategies for growth Shopify arranged a masterclass Commerce+, where leaders of the industry shared their experience and ideas.
How Langshop helped me to translate my Shopify store to Japanese

How Langshop helped me to translate my Shopify store to Japanese

Scientific and technological progress has been contributing a lot to marketing and sales. The e-commerce sphere is at the forefront nowadays providing a chance to thousands of stores to find their customers all over the world. While some websites are focusing on a particular region, others go global and expand their market. Maintaining a multinational website is not a dead easy thing. In spite of English being used as an international language, customers’ loyalty is gained by providing perfect service which means language adjustment. That’s why a multilingual web store is a necessity, not a whim.