[App Review] Email & SMS Marketing Automation Tool – Omnisend

Omnisend is one of the most popular e-commerce marketing platforms on the market. This feature-rich application can provide almost any user with a toolkit for business promotion. So we decided to explore Omnisend’s features and pricing to see if it’s really as good as they say it is!

• What is Omnisend?
• Omnisend features
• Omnisend pricing
• Who needs Omnisend?

What is Omnisend?

It is a one-stop marketing automation platform built for e-commerce. The main task is to create beautiful email campaigns. For these purposes, you can use Omnisend’s automation to personalize your message based on customer data and their purchases.

Omnisend features

Unlike other platforms on the market, Omnisend lets you add multiple channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, WhatsApp, and many more. You can also synchronize your segments with Google and Facebook ads for retargeting to deliver an immersive customer experience.

Omnisend pricing

Every new user starts with a 14-day free trial. After 14 days, you decide whether to continue using one of our paid plans – Standard or Pro – or continue using the free plan, which includes 15,000 emails per month. The next plan, the Standard Package, includes SMS. It will cost $16 per month for the Standard Package. However, you also need to pay extra to use the SMS feature. The price per SMS 1.5 cents.

Shifting to the Pro Package, however, pushes the price up from $16/month to a whopping $99/month, but you wiil have all message communicaton channels. And if you want their Facebook Messenger or Whatsapp functionality, you have to buy to the Enterprise Package.

Who needs Omnisend?

If you need a high capacity email marketing solution that’s simple to use and does most of the things the competition does, Omnisend is ideal. Just try it, and you will see features for cross-channel marketing automation.